Do we unintentionally degrade people to objects when we speak?

Do you know that moment on the phone when you take a call and after just three words you know exactly: "This is now acquisition!"? When you hear clearly from your tone and voice that the callers are not concerned with your well-being, but solely with your own sales? This impersonal tone not only leads to failure all too often [...]

Emotional selling through voice

We can twist and turn it any way we want: All purchasing decisions are based on it: emotion, emotion, emotion. Successful selling is always emotional selling. It is only the emotions that give a product, a service, a lecture or a sales presentation that certain something. As my esteemed colleague Lars Schäfer puts it so aptly: [...]

2022-10-02T19:37:21+02:00 27. May 2015| Book recommendations | 0 Comments
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