Dealing with yourself as a brand and finding a coherent positioning is challenging. With "The strongest brand is yourself" Jon Christoph Berndt provides the seekers with instructions that make this confrontation and self-reflection more easily. Because what the readers find is far from abstract theory. Jon Christoph Berndt makes it possible to experience what it's all about. He writes very personally and comprehensibly and supports the readers with crisp summaries.
No matter where you open the book, there are examples that create a reading pull. This guide makes you want to get involved in the process and approach the steps in a playful way. The free lines for "My Three Thoughts" in each section exhort (in a positive sense) not to simply ignore what you have read, but to pause and actually reflect on your thoughts.
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If you want to become a "human brand", go for it: it's worth it!
Link to the book at Amazon: The strongest brand is yourself!: Sharpen your profile with Human Branding
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