The two experienced coaching colleagues Helmut Muthers and Wolfgang Ronzal show in " 30 Minutes Marketing 50plus ", how to reach the affluent and growing target group of older people with their wishes and needs and thus open up new business areas. The clearly designed book has been published by Gabal in the proven 30-minute series and, despite the handy format, offers a well-founded overview and practical tips.
In their lectures, workshops – and now also in their book – Helmut Muthers and Wolfgang Ronzal prove that dealing with demographic development and its effects does not have to be a dry topic with sad charts. More on this also on http://www.wettlauf-um-die-alten.com/
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