How do I make myself a strong brand? After his basic book "The strongest brand is yourself", Jon Christoph Berndt has now brought the absolutely sensible and helpful addition to the market: The Human Branding Practice Book. Sympathetic and smoothly written, this book is simply a pleasure to stay on the ball and develop your brand for yourself. Peppered with vivid and funny examples, the author builds bridges and facilitates the truly not so easy path.
For the book, he interviewed colleagues whose knowledge flows in a relaxed way. A special additional benefit arises from the checklists provided by these same colleagues. With the personal access data from the book, you log in to the Website and will have access to worksheets, photos and the "Soft Skills Curriculum". In addition to social media, clothing, networking, etc., Jon Christoph Berndt also brings a few statements about the voice in his book. Guess who he had as an expert in the interview ...
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