"Isn't that manipulation?!" I hear attentive participants ask again and again in seminars – usually when we are working on particularly subtle mechanisms of voice and speech. Often, the seductive appearance of a populist flickered across the screens the day before, reminding us of the power of rhetoric. "Doesn't this whole confrontation with the voice, with the power of language, only serve to rip others off?!"
Manipulation. The dark side of the Force.
Admittedly, you can shudder when voice, body language and language unfold their power. But there are famous goosebump moments. Quite deterrent ones from recent history – and very touching and striking. In addition to big names like Martin Luther King, Steve Jobs or Barack Obama, you can certainly think of quite others.
Isn't communication always about influencing?
Why do we communicate with each other at all? From the first moment of life, our whole being is focused on moving others to do what suits us. That supports us, that helps us, that enriches or feeds us in some way.
Before you can say what you want, you scream your wish out of you, at some point the mom will come and give you the breast and satisfy your needs.
We train from the beginning to do what led to the goal next time. What gives you warmth, fills you up, makes you smile. Then you have practiced the basic pattern of communication: that your statements serve to move others to what is important to you at the moment, what supports you at the moment.
When are we worried about being manipulated?
We probably talk less about manipulation in everyday life when someone wants to move you to do something at eye level. You are more likely to feel manipulated if you understand that someone is trying to rip you off. When you feel like someone is doing something to you that you don't want.
These questions come to mind:
✅ What helps us to prevent this excess of pressure to persuade so as not to unknowingly create resistance?
✅ How can knowledge of spatial psychology ("proxemics") ensure a more relaxed discussion climate?
✅ What decisions are due when our surprisingly great responsibility for the state of mind of our interlocutors and our Listener ?
You can hear my answers to manipulation and ethics in communication above in the "Voice works!" podcasts.
Yours, Arno Fischbacher
The author:
Arno Fischbacher is a business voice coach and rhetoric expert, speaker and author. He prepares executives and employees of the top companies in Germany and Austria for negotiations, presentations and media appearances. Fischbacher is the author of several books, past president of the German Speakers Association (GSA) Austria, chairman of the European Network of Voice Experts, stimme.at.
If you would like to learn more about specific training opportunities with Arno Fischbacher, make an appointment here free information talk.







THANK YOU Arno for still being on your mailing list.
10 years ago I met you at the Rhetoric Academy – from today's point of view, a very well spent money!
I don't always read your posts, but I often do, always inspiring!
It's nice that you're WELL again, read your "story" in the SN.
Greetings from the Salzkammergut / Ebensee
Marina
Hello dear Marina,
thank you for your nice feedback! I look forward to hearing from you!
The times of the Rhetoric Academy are actually a few years ago, I also like to remember it myself, it was a very fine concept.
Greetings to Ebensee!
Arno