Recognizable in image and sound
Your corporate identity: It consists of the facets of design, wording, communication, culture and behaviour. In the best case, it results in a harmonious overall picture. It reflects to your employees and the public how you see yourself as a company.
How to get there to a coherent CI? You define the logo, fonts, tonalities and visual languages. In a word, you determine what (corporate) spirit blows in your company. Under which corporate personality you want to be known.
Be recognizable
The creation of a A clear and unambiguous corporate identity is, in my opinion, one of the most important tasks in entrepreneurial activity, because CI prevents arbitrariness and creates recognizability. Gives your brand a unique character. You train your employees around this corporate personality so that they internalize these values. After all, only when everyone lives this corporate identity out of deepest conviction can the desired image grow outwards. Trust is created by a clear profile, by performance, by promises that are reliably fulfilled.
Corporate Voice: Tonality as a Brand Element
For my part, I feel comfortable dealing with companies that cultivate this style. But, as a voice coach, I like to expand the term CI by one facet! I invite the companies I work with to create their own, unmistakable corporate voice. If you don't have one yet, then it's high time!
By that I mean not the words or conversations or speeches that exist in your company. I see the corporate voice as a superordinate factor, as an important and significant feature of your corporate identity. Invent your corporate sound that will be deeply rooted in your target groups. After all, we humans grasp the world with all our senses, and the more senses are addressed, the more lasting the impression remains. The more stimuli you set, the more likely it is that you will succeed in anchoring yourself in the consciousness and memory of your customers.
What sounds and tones are suitable, of course, your company object decides. Porsche, for example, has stood for years in marketing for the unambiguous slamming of a car door and the rich hum of the cylinders. This sound is full and deep and makes lovers of sleek cars shiver with joy. Perhaps the voice on the answering machine or the tonality during meetings alone are decisive for your company's results.
So do you have Have you ever thought about how you can give your company's corporate identity an audible "sensuality"?
Good luck with the brainstorming on this
You
Arno Fischbacher
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The author:
Arno Fischbacher is a business voice coach and rhetoric expert, speaker and author. He prepares executives and employees of the top companies in Germany and Austria for negotiations, presentations and media appearances. Fischbacher is the author of several books, past president of the German Speakers Association (GSA) Austria, chairman of the European Network of Voice Experts, stimme.at.
If you would like to learn more about specific training opportunities with Arno Fischbacher, make an appointment here free information talk.
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