“Ich schalte weg, wenn ich diese Stimme höre!”

Kennen Sie das? Neugierig haben Sie auf einer Website ein Video angeklickt, das Ihnen eine Gebrauchsanleitung oder die Erklärung eines Produktes verspricht. Die Aufnahme ist gut gemacht, die ersten Bilder versprechen kurzweilige zwei Minuten. Aber dann … – die Stimme! Sie hören deutlich, das ist “home-made”, jemand liest einen Text vom Blatt ab, die Stimme ist dünn, unpersönlich. …

The Speaker Selection it is the strongest lever of acoustic marketing. Hardly anything shows the impact of the voice as a brand ambassador more clearly than the quality of the off-speaker of your marketing videos.

Why am I talking about it today? Because I've been lending my voice to products and brands as a studio speaker for many years. And as one of the very few trainers in the German-speaking world, he helps studio speakers to have even more impact on- and off-air.

A few days ago I received the link to a (in my opinion) particularly successful product video. Client: Salzburg AG Video: FreshFX Media , Speaker: Arno Fischbacher.

How important is for you the speaker's voice in corporate videos? Which voices do you like, which voices do you not like to hear? I look forward to your reactions!

You

Arno Fischbacher

 

 

Read Also: Voice coaching – how to avoid sounding like a technical article!

 

P.S.: I'm happy if you like this post. If so, please share it on one of your networks! Do you have a question or would you like to discuss my thoughts with me? Write a comment! I look forward to hearing your opinion!