"I switch off when I hear this voice!"

Do you know this? Curious, you have clicked on a video on a website that promises you instructions for use or an explanation of a product. The shot is well done, the first pictures promise an entertaining two minutes. But then... – the voice! You can clearly hear that this is "home-made", someone is reading a text from the page, the voice is thin, impersonal. …

The Speaker Selection it is the strongest lever of acoustic marketing. Hardly anything shows the impact of the voice as a brand ambassador more clearly than the quality of the off-speaker of your marketing videos.

Why am I talking about it today? Because I've been lending my voice to products and brands as a studio speaker for many years. And as one of the very few trainers in the German-speaking world, he helps studio speakers to have even more impact on- and off-air.

A few days ago I received the link to a (in my opinion) particularly successful product video. Client: Salzburg AG Video: FreshFX Media , Speaker: Arno Fischbacher.

How important is for you the speaker's voice in corporate videos? Which voices do you like, which voices do you not like to hear? I look forward to your reactions!

You

Arno Fischbacher

 

 

Read Also: Voice coaching – how to avoid sounding like a technical article!

 

P.S.: I'm happy if you like this post. If so, please share it on one of your networks! Do you have a question or would you like to discuss my thoughts with me? Write a comment! I look forward to hearing your opinion!