The voice is a key stimulus on sale. However, their effect is usually criminally underestimated. The voice goes directly from the ear to the heart. She convinces by touching. She wins by arousing emotions. It sells by subtly growing approval and thus paving the way to valid agreements.
Sales thrive on the voice. The voice opens doors – or closes them. Whether on the phone, in a (sales) conversation or when presenting – if you want to convince, you need a voice! Because it expresses how the words are actually meant. It betrays every hesitation, every little uncertainty. It is the tone of voice that escalates conflicts or steers delicate conversations back on track. Using them means significantly increasing impact and sales. Only the voice creates agreement and, above all, trust.
That's exactly what it's all about is also reflected in the new book by my colleague Lars Schäfer. About trust. In this book, Lars once again increases his core statement "Emotional Selling" and writes about "Trust in Sales". And how we can become a credible seller in 5 steps. One of the most important tools on the way to real, deep customer trust is the voice. It invites our counterpart to trust us. If we use them correctly. It was with great pleasure that I accepted Lars' request to contribute to his book. Under the title "Voice sells!
How to use the unconscious power of your voice for even more sales success." you will find suggestions and impulses on how to use the secret seducer voice in all your future conversations in a confidence-building and targeted manner.
The book is an absolute must-read for sellers, but also for all people who have only a rudimentary relationship with sales. We are all constantly selling something, our ideas, principles, opinions and above all our personality. This reading reveals how we become credible salespeople through the voice and the other confidence-building measures that Lars presents so magnificently.
Have fun!
You
Arno Fischbacher
Trust in sales
Five steps to becoming a credible salesperson
By Lars Schäfer
GABAL
ISBN-13: 978-3869366708
Take a look at the book at Amazon
The author:
Arno Fischbacher is a business voice coach and rhetoric expert, speaker and author. He prepares executives and employees of the top companies in Germany and Austria for negotiations, presentations and media appearances. Fischbacher is the author of several books, past president of the German Speakers Association (GSA) Austria, chairman of the European Network of Voice Experts, stimme.at.
If you would like to learn more about specific training opportunities with Arno Fischbacher, make an appointment here free information talk.
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