Your corporate identity is recognizable in image and sound: It consists of the facets of design, wording, communication, culture and behaviour. In the best case, it results in a harmonious overall picture. It reflects to your employees and the public how you see yourself as a company. How do you get a coherent CI? You define the logo, fonts, tonalities and visual languages. [...]
Book recommendation Elisabeth Motsch / Jon Christoph Berndt Are you a brand? What, you don't know that? Then it's time to deal with it. I'm doing that right now. Reading the new book "Profile with Style – Personality as a Brand – Clothing as a Statement" by my colleagues Elisabeth Motsch and Jon Christoph Berndt encouraged me to do so. They [...]
Dealing with yourself as a brand and finding a coherent positioning is challenging. With "The strongest brand is yourself", Jon Christoph Berndt provides searchers with instructions that make this discussion and self-reflection easier to achieve. Because what the readers find is far from abstract theory. Jon Christoph [...]
