Election campaign: A short leap across the pond ...

Well-timed breaks in the right places On the occasion of the eagerly awaited debate of the Democratic presidential candidates in the USA, I'll jump over the pond here in the blog ... I always find it very informative and worth observing how Americans campaign and, above all, shape their public appearances. The debate took place on 13. [...]

Managers can learn this from politicians – and what they should not imitate.

This is what makes your appearance so important: Managers and politicians move in completely different spheres and have different tasks. However, both professional groups have one thing in common: they must be excellently received by their diverse publics. The politicians need this even a little more than the managers. Re-election and so on. In my home country of Austria, [...]

If someone gives me a ballpoint pen in Tyrol ...

Magazine article awarded I'm sitting in the elegant restaurant of the Hotel Grand Tirolia. The opening evening of the annual conference of Club 55, the European Community of Experts in Marketing and Sales, reaches its first highlight. The author of the best article in the Club Magazine Marketing & Sales Review will be announced soon. Every year, this magazine highlights essential aspects from [...]

Stage show beats voice?

The 60th Song Contest was a success in Vienna. A few days after the event, I ask myself the question: Which song can I still remember? Which vocal performance impressed me the most? What melody has nested in my ear canals? Has anything settled at all? Yes, a melody can [...]

When voice determines victories or defeats ...

Voice has power. Voice works. Always. It lets us hear who we are and relentlessly reveals what we think and feel. It creates connection – or it separates. Depending on which sounds we produce, we work very well or not so well. Our voice powerfully, but unconsciously, provides sympathy and persuasiveness. Our voice subtly influences [...]

The voice, the subliminal second message of your corporate videos

"I switch off when I hear this voice!" Do you know this? Curious, you have clicked on a video on a website that promises you instructions for use or an explanation of a product. The shot is well done, the first pictures promise an entertaining two minutes. But then ... - the voice! You can clearly hear that this is "home-made", someone [...]

Upstairs