By guest author Markus Fischer "Language creates awareness", "Words shape reality", "Terms can hurt" – according to the proponents of language hygiene. They plead for more esteem, respect and equality in society. That sounds reasonable and desirable. Why not just learn a few gender-neutral pronouns and forgo some terms? It's not that simple. The matter [...]
Guest article by Patrizia Patz Emotions – in other words, feelings are on everyone's lips in our world. They are used everywhere: advertising, sales, even politicians have discovered emotions for themselves. Success is achieved by reaching the other person emotionally. But when it comes to our own feelings, most of us are illiterate. How does that fit [...]
Meetings and discussions in groups are often very exhausting for introverts – especially if there are extroverted participants who talk a lot and loudly in such situations. The result: intros quickly feel invisible. If you use the voice correctly here, you can still get attention and convince skillfully. When loud arguments drown out the good Ines [...]
The telephone is and remains one of the most important means of communication and thus the business card of the salesperson or the company – both to customers and business partners. Certain rules are self-evident: 1. never take the customer's statements personally, 2. ensure a quiet environment when talking on the phone, and 3. use a headset – especially [...]
You may have been faced with the challenge of presenting your products, services or the like to a larger audience. You were under pressure to come across really well and convince your audience. Then the carousel of thoughts began to turn: How am I supposed to do this? How should I proceed? How do I manage to get the viewers [...]
