Every purchase decision is always about one thing: our emotions. We can twist and turn it, we want to. Brain research proves it clearly: First and foremost, it is the emotions that give value to a product, a service, a lecture or a sales presentation. Situations or things that do not trigger emotions are not usable for the brain and are therefore worthless.
Emotions take precedence
These wise words are not from me, but from the foreword of my book "Voice Sells! – The Power of the Voice in Business", which Dr. Hans-Georg Häusel .
I am very pleased that this renowned brain researcher, who has been revolutionizing thinking in sales, marketing and management for a long time, has taken the time for my book and my topic. At this point, thank you once again!
What intensifies emotions in business
What does emotional boosting mean exactly? Nothing more than emotionally reinforcing every single detail, no matter how tiny, in the entire sales process or on the sales floor. In this way, we reach the numerous buy buttons in the brains of our customers one-to-one and get them to do what we ultimately want: namely to go to the "yes", to the agreement, to the purchase. Emotional boosting is therefore the fine art of buying seduction.
The voice triggers emotional buying impulses
And right here the voice comes into play. As a secret seducer, as a powerful additional emotional booster that supports us in correctly operating the purchase buttons in the minds of our customers. It's also unique: No one but you has the opportunity to trigger a certain emotion and thus a very specific impulse to buy with exactly your voice. Are you already using this unique selling point accordingly? Are you aware of the gigantic power of your voice as a buyer seducer? Are you already consciously using them to consistently pursue your (sales) goals?
Don't hesitate any longer, seduce on all levels with your very own Emotional Booster voice. I would like to find out how you are doing here in the blog as a comment!
You
Arno Fischbacher
Leave a Comment