# Limbic Selling
**Source:** https://arno-fischbacher.com/en/tag/limbic-selling
**Language:** English

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- ![A hand touches a digital representation of a brain on a transparent human head. The German text is "STIMME wecken oder verhindert MOTIVATION", which translates as "Stimme awakens or prevents motivation". The image shows how people interact with digital objects to influence their state of mind.](https://arno-fischbacher.com/wp-content/uploads/2022/02/AdobeStock_88845540_Stimme_weckt_Motivation.png)

  Do we unintentionally degrade people to objects when we speak? 

  #### Do we unintentionally degrade people to objects when we speak?

  Audio contributions , Stimmcoaching , Voice and rhetoric

## Do we unintentionally degrade people to objects when we speak?

Do you know that moment on the phone when you take a call and after just three words you know exactly: "This is now acquisition!"? When you hear clearly from your tone and voice that the callers are not concerned with your well-being, but solely with your own sales? This impersonal tone not only leads to failure all too often [...]

ArFischbacher 2024-08-11T13:11:36+02:00 April 24, 2022 | Audio contributions , Stimmcoaching , Voice and rhetoric | 0 Comments

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- ![Book cover entitled "Emotional Selling: What Your Customers Really Want" by Lars Schäfer, with a stick figure with a megaphone and hearts as a symbol for emotional sales concepts](https://arno-fischbacher.com/wp-content/uploads/2015/05/BUCH_Lars-Schaefer.jpg)

  Emotional selling through voice 

  #### Emotional selling through voice

  Book recommendations

## Emotional selling through voice

We can twist and turn it any way we want: All purchasing decisions are based on it: emotion, emotion, emotion. Successful selling is always emotional selling. It is only the emotions that give a product, a service, a lecture or a sales presentation that certain something. As my esteemed colleague Lars Schäfer puts it so aptly: [...]

ArFischbacher 2022-10-02T19:37:21+02:00 27. May 2015| Book recommendations | 0 Comments

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