Buchcover für „Sales Code“ von Michael Ehlers und Guglielmo Imbimbo, mit einem kräftigen rot-weißen Design mit Textüberlagerung.

Sales Code 55

The secrets of success of Europe's sales elite
Abstract
Club 55, an association of the "best sales and marketing experts in Europe", meets once a year. Access to club membership is strictly regulated, and participation in the meeting, which always takes place at a different location, is virtually impossible for outsiders. Prominent guests such as Dr. Dieter Zetsche, Dr. Michael Otto and Dietrich Mateschitz have already been guests at Club 55 and discussed current trends in sales with the experts. With the »Sales Code 55«, there is the first work authorized by Club 55. It sees itself as a guide to sales success. Each member deals with his or her core competence. The result is a valuable reference work that deals with all relevant aspects of successful selling.
With two articles by Arno Fischbacher:

Arno Fischbacher, born in 1955, voice coach and rhetoric trainer. As the initiator and chairman of www.stimme.at, the European network of voice experts, his work today makes a significant contribution to social awareness of voice as a career and economic factor. www.arno-fischbacher.com.

Readers' comments:

At first glance, 55 euros is a lot of money – but this book is really worth every penny of it! If you work in marketing or sales, you MUST read this book, I use it like a kind of manual and have always had it with me since I bought it. The principle of influencing the market or the sales pitch is somehow clear and unclear to everyone at the same time. This book, written by experienced experts who deal with sales and marketing on a daily basis, gives you the tools to crack your personal sales code,

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